Adam is an analytics and supply chain expert with a focus on operations and strategy. He is currently a Principal at BCG Digital Ventures.
Adam has significant experience in e-commerce. Most recently, he was the Director of Operations at Thrive Market where he managed all aspects of the fulfillment P&L (labor, freight, packaging, and fixed costs). Before that, Adam founded Brilliant Bicycles, a direct-to-consumer lifestyle bicycle brand which was incubated at RRE Ventures in New York City and later sold to Priority Bicycles.
Adam started his career at McKinsey & Company where he specialized in consumer goods. Adam then joined Mubadala, a sovereign wealth fund in the United Arab Emirates, where he focused on the post-merger management and turnaround of semiconductor manufacturing facilities based in Germany and Singapore.
Adam studied economics at Harvard College where he was a member of the Varsity Track & Field team. He also holds an MBA from Columbia Business School where he was President of the InSITE Fellows Program.
Jordan is a real estate and brand experience expert with a focus on building out connected physical locations for e-commerce and retail brands.
Jordan has extensive experience at the intersection of the e-commerce and brick-and-mortar worlds. He most recently developed 30+ locations for Breather (a network of connected, private workspaces) where his responsibilities included initial location strategy, pipeline development, design, cost modeling, and construction management. He also oversaw early marketing efforts to drive foot traffic into the newly built out spaces.
Jordan started his career at the Hillstone Group building and running high-end hospitality locations before constructing his own restaurant in Downtown LA. He later joined Moon Juice as CEO, building out multiple retail locations as well as their CPG and e-commerce divisions.
Jordan studied English and Human Factors Engineering at Tufts University where he rowed on the Varsity Crew team.