We are currently working with the CEO on organizational design and creation of a five year growth plan. Areas of focus include a profitability analysis by channel as well as renegotiations with key foreign suppliers.
Additionally, we are streamlining core operations including demand planning, procurement, fulfillment, and customer service.
We are currently working with the co-founders to deepen understanding of customer segmentation, marketing spend efficiency, and implications for product offering and subscription retention strategies.
We are also helping revise their LTV model to better inform cash flow planning, improve communications between marketing and operations, and to help set healthy growth objectives.
Deep dive on the fulfillment P&L to identify high-leverage areas for cost savings. Created and implemented a 12 month improvement plan resulting in a rapid drop in fulfillment costs.
Worked cross-functionally to build the technology roadmap to support fulfillment center operations. Spent significant time onsite in the fulfillment centers working with field leadership.
Opened six new markets, scaled real estate portfolio, and fast-tracked new user growth. Starting with one space on Abbott Kinney Blvd., grew the Los Angeles market to 33 locations while developing a coordinated go-to-market strategy across the varied LA neighborhoods.
Areas of focus included real estate pipeline development and portfolio management, cross-functional coordination with marketing and sales to drive initial traffic and acquire new users, as well as location design and user experience testing to iterate new buildout best practices.
Scaled annual production by 10x as the company began the development of its latest Falcon 9 launch vehicle and developed a supply chain roadmap to support the exponential growth.
Created an upstream inventory strategy to provide SpaceX engineers maximum design flexibility while also reducing lead times and stock outs.
Built detailed cost models for purchased goods which highlighted inefficiencies and translated into direct procurement savings.
Adam co-founded Brilliant, a direct-to-consumer lifestyle bicycle brand for casual riders priced from $299 to $499.
He led the conceptualization of the brand, product prototyping, standing up manufacturing operations in Taiwan, and setting up a 3rd party fulfillment partnership in the US.
Launched in 2015 to notable press coverage, Brilliant was acquired by Priority Bicycles in 2016.
Built a fully automated Operations Dashboard showing key stats for all seven business units, reporting weekly trends to the CEO and executive team.
Deep dive on the concentration of customer spend which identified a premium segment of brand advocates who became the focus of an extended engagement campaign.
In-depth customer surveys that showed the need for multiple fits that are now ubiquitous across all categories: tailored, slim, athletic, straight, and boot in pants and tailored, slim, and standard in tops.